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Nail the Mind. Win the Player.
Why great games die in a crowded market, and how to make sure that yours doesn't.
The book will pre-launch in December 2026 only for the people in the waiting list. Join it.
Who it's for
Your game is good. That’s not why it isn’t selling
This book is for founders, managing directors, and studio heads at game studios: the people who decide what gets greenlit, what gets cut, and what the store page says. If you've sat in a review where everyone agreed the game was good and the numbers still didn't move, this book explains why.
It's not a launch checklist. It's not a UA playbook. If you want tactics for a game whose positioning is already broken, this will annoy you.
Be first to read it.
Join the waitlist and we'll let you know the moment the book is ready.
No spam, just the pre-launch announcement